ArticleWhy Your P2P Platform’s Mobile App Isn’t Enough

In the universe of peer-to-peer (P2P) fundraising, there are many online fundraising platforms you can use to power your P2P program online. Each has its own unique strengths and weaknesses, and each tries to develop features or acquire solutions to set themselves apart from the crowd. One such feature is the P2P platform container app – a platform-branded mobile app that houses multiple organizations’ programs and fundraising tools.

It may seem like an easy solution to simply add your platform’s app to provide mobile fundraising tools for your participants. But not all fundraising mobile apps are created equal.

Here are 7 key reasons why offering your own, uniquely-branded mobile app is essential for fundraising growth.

A fully-branded mobile app empowers you to: 

1. Keep your program top of mind. P2P container apps carry the platform company’s brand, a brand which fundraisers may not know about and likely do not care about. Having your own branded app ensures brand recognition and trust among your fundraisers, not to mention making it easier to find in the app stores. Furthermore, once a user opens a P2P platform app, they have to scroll through a list of competing events and programs until they find your program in the list. With a Nuclavis app, your brand and your program stay front and center, and participants are not distracted by other causes they could be supporting instead.

2. Have full branding & messaging control. From the app name and store description to custom backgrounds, logos, graphics, terminology, on-screen labels, and in-app messaging, your Nuclavis-powered app reflects your brand, your tone, and your mission. Additionally, when you create an app with Nuclavis, you have the option to create custom features, highlight sponsors, create special mission moments, and design customized fundraising and activity challenges.

3. Accurately measure your app’s fundraising impact. Every link that a participant shares from a Nuclavis-powered app contains a “referrer code” that feeds into your transaction reports, so our clients know how much revenue their app is driving and which channels are the most successful for their fundraisers. P2P platform apps don’t track whether online donations originated from a mobile app request or another channel, so they can’t measure whether or how the app is driving revenue.

4. Meet user demand & expectation. As the Silent Generation and Boomer populations gradually decline, Millenials & Gen Z are primed to take center stage as key fundraising audiences. Members of these younger cohorts expect mobile tools like QR codes, social media, and mobile messaging to be available and easy to use, and to continue to evolve with emerging trends. At Nuclavis, we are passionate about innovation and improving our technology to align with global trends. P2P platform companies have other priorities, and indeed, other products to maintain, which means improving their mobile apps often falls to the bottom of their to-do lists.

5. Gain the freedom to try different P2P platforms. When you use your P2P platform’s app, it only supports fundraising campaigns hosted on that platform. Nuclavis apps integrate with seven different platforms, allowing you the freedom to keep the same app if you choose to move to a new platform, test different platforms, or even use different platforms for different programs and support them all in a single app.

6. Engage with participants. P2P platform apps typically take that platform’s online fundraising tools and move them into the app. Nuclavis apps not only provide fundraising tools, but also afford unique opportunities to engage your participants and build a sense of community through activity and fundraising challenges, endurance training guides, mission story videos, photo galleries, and more. You can use your app to keep your participants engaged and excited about your mission leading up to your event and beyond.

7. Experience unparalleled service & fundraising growth. While “good enough” may work some, we strive for excellence. In addition to offering superior technology, features, and user experience, our team takes a consultative, data-driven approach to ensure you see a return on your investment… and then some. Clients that move to a Nuclavis app from another P2P platform app see, on average, 72% growth in fundraising sourced from the mobile app in their first year.

Don’t Just Take Our Word for It
Ask any of our clients about their experience—we’ll happily connect you for firsthand insights.

Ready to Transform Your Fundraising?
There’s no time like the present. Schedule a demo today to learn how a Nuclavis-powered app can elevate your campaign.