White PaperGen Z: The Future of Fundraising
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Did you know that Gen Z-ers – those born between 1997 and 2012 – now make up 32% of the global population? As the first generation to grow up fully immersed in digital and mobile technology, they’re shaping the future of how we connect, engage, and fundraise.
In this white paper, you’ll learn:
- What makes Gen Z unique from other generational cohorts
- What technologies and channels members of Gen Z prefer
- How Gen Z is shaping the future of fundraising
- Key strategies to attract and engage this key audience