Case Study, White PaperHow IceCycle Achieved 59% Mobile App Adoption

In the March of 2024, Roswell Park Alliance Foundation held its 4th annual stationary cycling and fundraising event, IceCycle to End Cancer. After seeing exciting results with their Nuclavis-powered mobile app, MyIceCycle, in 2023, the IceCycle team was ready to go “all in” on mobile in 2024. Learn how they promoted their fundraising mobile app, increased mobile app adoption, and doubled their mobile app revenue in 2024.