Case Study, White PaperCity of Hope Boosts P2P Fundraising with Mobile App

2024 marked a major turning point for City of Hope’s signature fundraising event, Walk for Hope. After returning in person for the first time since 2019, the City of Hope team didn’t just relaunch an event—they reimagined the entire experience. What began as a single walk evolved into a series of five events across the U.S., plus a virtual option to broaden reach and accessibility.

In this case study, discover how City of Hope successfully navigated this expansion while keeping participants focused on fundraising with the launch of their Nuclavis-powered mobile app. You’ll learn how:

• The mobile app extended the capabilities of the GoFundMePRO P2P Fundraising platform to create a truly mobile-first experience.
• Fundraisers using the app raised more than double the amount raised by fundraisers not using the app.
• The app kept fundraisers engaged and motivated throughout the campaign.