Case Study, White PaperCanadian Cancer Society Relay For Life: Drives More Fundraising Through Mobile Engagement

Fundraising doesn’t always happen at a desk. For Relay For Life participants, it happens at schools, workplaces, community events, and everyday conversations. The Canadian Cancer Society partnered with Nuclavis to bring fundraising tools directly to participants’ phones, making it easier to share, ask, scan, and donate in moments that matter.

In the first year of the mobile app, Relay For Life Youth and Community participants generated $1.88 million in app-attributed fundraising, with QR codes driving more than $1.13 million. App users also raised significantly more than non-app peers—57% more in Youth and 119% more in Community.

With mobile sharing, QR codes, SMS, and email built into the experience, Nuclavis helped turn in-person momentum into instant digital giving opportunities.

Download the full case study to see how mobile-first fundraising helped Canadian Cancer Society increase engagement and drive stronger participant performance.