Case Study, White PaperThe 11 Day Power Play Mobile App Users Raise 62% More Than Their Peers
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In 2026, The 11 Day Power Play used Nuclavis mobile-first fundraising tools to help participants raise, share, and engage supporters from the device already in hand. The campaign generated $153,233 in participant fundraising through the app while reaching 29.53% mobile adoption among primary registrations.
The results also showed stronger efficiency year over year: Nuclavis-sourced donations increased 46% versus the prior year, and mobile fundraisers raised 62% more on average than non-app users.
- Empower participants with tools that match how supporters engage today.
- Make fundraising easy across mobile devices, QR codes, text messages, and social sharing.
- Help participants convert community energy into online donations while keeping experience simple.
- Measure whether mobile-first engagement translated into stronger fundraising results.
- A Nuclavis-powered branded mobile fundraising app for participant outreach.
- Social proof, motivation and competition with gamified leaderboards.
- QR codes, SMS, email, Facebook, LinkedIn, and social-share links.
- Mobile Check Deposit to support offline gift capture alongside online fundraising.
The mobile app helped turn participant outreach into measurable revenue: app-attributed fundraising represented 11.29% of total online donations. The strongest mobile app revenue features were self-donations, social-share links, QR codes, and SMS, giving participants multiple paths to reach supporters quickly.
- 660 participants with app
- 30% Mobile App Adoption
- 11.29% of online donations
- 62% higher app-user fundraising
Results
| Metric | Result | Year-over-year context |
|---|---|---|
| Participant fundraising through app | $153,233 | $105,240 last year; up 46% |
| Total online donations | $1,356,722 | $1,361,343 last year; flat |
| Mobile share of total online donations | 11.29% | 8% last year |
- High-value mobile fundraisers. App users raised $769 on average compared with $475 for non-app users, a $294 gap and 62% fundraising advantage.
- More productive Nuclavis-sourced fundraising. Nuclavis-sourced donations rose 46% year over year, indicating stronger revenue per participating app cohort.
- Multiple mobile giving paths. The mobile app generated $146,636 across features, led by self-donations, social-share links, QR codes, and SMS.
- Engagement beyond donating. The 11 Days in May Challenge logged 71,841 activity points in 2026, giving participants another reason to open the app and participate.
Top Mobile Fundraising Channels
| Channel | Raised | Gifts | Avg. gift |
|---|---|---|---|
| Self Donate | $49,094 | 326 | $151 |
| Social Share Link | $33,969 | 511 | $66 |
| QR Code | $26,551 | 413 | $64 |
| SMS | $25,481 | 354 | $72 |
The 11 Day Power Play campaign combined community, competition, activity, and fundraising into a mobile experience participants could use throughout the campaign. By simplifying how participants asked, shared, scanned, and deposited gifts, Nuclavis helped strengthen participant performance and turn mobile engagement into measurable revenue.
“The Nuclavis app brought community, competition, and making a difference together in one place.”
The 2026 results show that mobile-first fundraising is a powerful lever for The 11 Day Power Play. With $153,233 sourced through Nuclavis, 11.29% of online donations coming through mobile, and app users raising 62% more than non-app users, the campaign has a clear foundation for continued mobile adoption and revenue growth.