White Paper2025 Canadian P2P Fundraising Study

How have peer-to-peer programs performed in Canada this year? What strategies are driving real growth? We surveyed P2P program managers across Canada and dug into the data with our friend Craig Sharma at Peak Consulting Group in Toronto to bring you a Canada-specific look at P2P trends this year.

Read the study to learn the key trends emerging in Canada’s top P2P programs, including:

💡 Offering fewer, better-supported events will deliver bigger results.

💼 Employee engagement is fueling participation and sponsorship growth.

🏘️ Community-rooted programs — from hiking to hockey — are seeing success.

📱 While automation is the key to scalability, storytelling is critical to keeping fundraisers engaged.

🎯 DIY fundraising is evolving in Canada and unlocking new revenue.