Case Study, White PaperWalk to End Alzheimer’s

The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support and research. Boasting over 600 Walk events and hundreds of thousands of participants, Walk to End Alzheimer’s is one of the top-performing P2P fundraising programs in the United States.

With 71% of Walk to End Alzheimer’s website traffic coming from mobile devices of late, the Association has been laser-focused on a winning mobile-first strategy.

Mobile App Results:

• 19% Increase in fundraising through the app vs. the same period in 2022
• +145% Higher average raised by fundraisers with the mobile app
• 7 Average number of times users return to the app
• 23% App users making a selfdonation through the mobile app

While Walk to End Alzheimer’s has had a mobile app available for participants for several years, in 2023, they were ready for an upgrade. “We wanted a mobile app experience that exceeded our participants’ expectations, and a technology partner willing to innovate with us to develop something unique,” said Eric Oyler, Director of Digital Fundraising at the Alzheimer’s Association. “We found both with Nuclavis.”