White PaperMobile-First Engagement: The Key to Nonprofit Success

Having a mobile-first strategy is no longer optional — it’s essential for organizations with peer-to-peer fundraising programs. With 70% of global web traffic now coming from mobile devices and average users spending at least three hours per day on their phones, the opportunity for engagement is immense.

Text message open rates of 98% far exceed email’s 30%, with 90% of texts read within minutes, making mobile messaging the most effective channel for urgent appeals and timely updates. This whitepaper highlights generational differences in mobile behavior, noting that Gen Z and Millennials prefer text and app-based interactions, while Gen X and Boomers increasingly engage through mobile as well.

A mobile-first strategy — fast-loading content, mobile payment methods, integrated text messaging and social media sharing options — ensures nonprofits will meet supporters where they already spend their time, leading to higher engagement, stronger loyalty, and greater fundraising impact.