Case Study, White PaperCanadian Cancer Society CIBC Run for the Cure Raises $1.7M with Mobile App

The Canadian Cancer Society partnered with Nuclavis to launch a new mobile app for the CIBC Run for the Cure—driving over 5,500 app users, 5% participant recruitment through app messages, and $1.7M raised via mobile appeals. Learn how mobile-first innovation delivered 20% online fundraising growth.