White PaperMobile-First Engagement: The Key to Nonprofit Success

Mobile is no longer optional but the primary way people connect, making it essential for nonprofits to prioritize mobile strategies. With 70% of global web traffic now coming from mobile devices and average users spending over three hours daily on their phones, the opportunity for engagement is immense.

SMS open rates of 98% far exceed email’s 30%, with 90% of texts read within minutes, making mobile messaging the most effective channel for urgent appeals and timely updates. The whitepaper highlights generational differences in mobile behavior, noting that Gen Z and Millennials prefer text and app-based interactions, while Gen X and Boomers increasingly engage through mobile as well.

A mobile-first strategy—fast-loading content, clear calls to action, integrated SMS and social media—ensures nonprofits meet supporters where they already spend their time, leading to higher engagement, stronger loyalty, and greater fundraising impact