Case Study, White PaperEMF Distance Challenge Finds Success with Mobile-First Fundraising

The Expect Miracles Foundation’s Distance Challenge is a one-of-a-kind campaign that mobilizes the financial services community to “go the distance” in the fight against cancer. Participants register and log miles or kilometers using a fitness tracker as they walk, run, bike, or do anything that gets them moving as far as they can during a single week in May. By encouraging physical activity and peer-to-peer fundraising, the initiative generates critical support for cutting-edge cancer research and financial assistance programs.

In its sixth year, the 2025 Distance Challenge united over 2,100 participants across the globe through movement and mission. Through a strategic partnership with Nuclavis and Funraisin, Expect Miracles Foundation (EMF) delivered an inspiring digital-first campaign that empowered supporters to make every mile count.

Learn how EMF Distance Challenge fundraisers doubled their impact using the Nuclavis-powered EMF Distance Challenge mobile app.