Case Study, White PaperHow Roswell Park’s IceCycle Achieved 90% Mobile Adoption

In March 2025, Roswell Park Comprehensive Cancer Center hosted its 5th annual IceCycle to End Cancer, a unique stationary cycling and fundraising event held outdoors on the ice in Buffalo, NY. Entering their third year using a Nuclavis-powered mobile app, and having seen strong results in 2023 and 2024, the Roswell Park team doubled down on a mobile-first fundraising strategy to drive even greater success in 2025.

Read the case study to learn how they coached participants and achieved an unprecedented 90% mobile app adoption rate.