Article3 P2P Fundraising Tools Driving Revenue Growth

Our recent fundraising study revealed that peer-to-peer revenue from Facebook fundraisers is on the decline. Fewer participants are creating Facebook fundraisers and fewer donors are donating to them. They are not as lucrative as they once were, which is a major concern for many P2P programs heading into the 2024 fall fundraising season.

With Facebook fundraisers on the decline, you may be wondering what participant fundraising channels are on the rise. We’re here to share the top three peer-to-peer fundraising tools showing revenue growth in 2024.

1. Personal Fundraising QR Codes. This simple tool is driving serious revenue, and not just on mobile. Nuclavis clients that use Blackbaud’s TeamRaiser can embed the QR code from their app into their online Participant Center, and it’s paying off. Those who offer the QR code both in their mobile app and in their Participant Center are seeing 5% to 10% of online donations driven by QR Codes.

2. Text Messaging. For Nuclavis clients, SMS is the second largest driver of donations through the mobile app – up to 11% of all online donations in some cases. Providing an easy way for fundraisers to share their fundraising page with the contact in their phone is a no-brainer, and our app makes it even easier with pre-written messages to boot.

3. Social Media Link-Sharing. While sharing your fundraising page link on social media is nothing new to peer-to-peer, we’re seeing dollars shift in new ways. While Facebook fundraisers are showing declines, some organizations are seeing a rise in revenue from participants sharing their fundraising link instead. We’re also seeing increases in donations sourced from Instagram and LinkedIn – though, admittedly, it’s a much smaller bucket of revenue. And while it’s much harder to track dollars sourced from TikTok link-in-bios, we have a hunch it’s growing too.

Shifting strategies ahead of the fall season

Now that you know what’s driving revenue growth and what’s not, we recommend shaking up your coaching strategies leading into the fall.

First, if you don’t offer personal fundraising QR codes in your Participant Center or Fundraising Dashboard, work toward adding them (or set up time with us and we can talk you through it). Coach participants to print, post, or share their QR codes wherever they are and invite their community to donate.

Next, review the calls-to-action in your coaching emails and text messages. You don’t need to remove “start a Facebook fundraiser” completely, but add additional information about sharing your link on social media, and adding your link-in-bio on Instagram and TikTok or using a tool like Linktr.ee to update your link across multiple platforms.

And finally, let participants know they can use your mobile app to text out donation invites, receive donation notifications, and thank their donors right away via mobile messaging, social media, and more.

Questions? We’re here to help! Email us at info@nuclavis.com.