Case Study, White PaperHow Make-A-Wish DIY Fundraisers Raise Over $1M with Nuclavis QR Codes

Make-A-Wish America is known for creating life-changing wishes for children with critical illnesses. Through its Wish Your Way program, supporters across the country host their own  creative fundraisers — from lemonade stands and golf tournaments to company outings and school events — to help make those wishes possible.

In 2025, Make-A-Wish America partnered with Nuclavis to simplify giving and empower fundraisers with faster, mobile-first fundraising tools. The result: more than $1 million raised through Nuclavis tools in a single year through one key feature: Nuclavis QR Codes.

Wish Your Way fundraising campaigns can happen anywhere — in neighborhoods, schools, offices, community centers, and local events. That flexibility makes the program powerful, but it also creates a challenge: How do you make donating quick and easy in any environment?

Traditional fundraising methods can create friction:

In 2025, Make-A-Wish America launched the Nuclavis-powered Make-A-Wish Fundraising mobile app, along with embeddable, mobile-first web features called Nuclavis Social Components. These social components were integrated directly into the Wish Your Way TeamRaiser Participant Center, allowing every fundraiser to access Nuclavis’ mobile-first sharing tools and QR codes whether they used the mobile app or not.

Nuclavis QR codes (on both web and mobile) turn fundraisers’ personal fundraising link into a unique, channel-smart QR code that can be saved on a user’s mobile device, shared digitally along with a personal page link, or printed out for in-person fundraising opportunities.

With a quick scan, supporters can donate instantly from their own devices, reducing friction and increasing conversions at live
events and on-the-go.

Wish Your Way DIY fundraisers embraced the QR Codes immediately. Across the country, fundraisers used Nuclavis QR Codes at lemonade stands, golf tournaments, charity fitness classes, silent auctions, corporate fundraising events, school fundraisers, community gatherings, and more.

The QR Codes turned everyday moments into immediate giving opportunities, resulting in:

By integrating Nuclavis QR Codes into the Wish Your Way fundraising experience, Make-A-Wish America transformed in person and community fundraising into seamless mobile giving opportunities.

For nonprofits looking to modernize their DIY fundraising campaigns, the Make-A-Wish America story proves that removing friction through mobile-first tools can unlock extraordinary generosity.