Case Study, White PaperHow One Nonprofit Reached 90% App Adoption and a $25K Match in 90 Minutes
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What was the Goal?
Increase mobile app adoption before event day to improve participant engagement, fundraising performance, and the overall event experience.
What was the Target?
- Setting up a match-challenge that was only presented to app users via email and text teasers
- Sharing details on ways to improve fundraising that could only be done via the mobile app, and tying it to incentive levels
- Offering a “special” gift to those who download the app. Many clients have used “vintage” swag
- Adding an event-check-in flow
- Creating a texting campaign that included mobile links
What was the Result?
- 90% mobile app adoption (benchmark: 29%)
- $25,000 match completed in just 90 minutes
- Mobile generated 25% of all online donations (benchmark: 12%)
- Participants using the app raised 61% more
- QR Codes, SMS, and Social Sharing became top-performing donation channels
- Check-in lines were dramatically reduced, improving the participant experience
Results
- 90% mobile app adoption
- $25,000 match completed in just 90 minutes
- 25% Mobile online donations
- 61% raised by app users than non-app users
Conclusion
When the mobile app became essential—not optional—participants engaged earlier, fundraised more effectively, and created a smoother event-day experience.