Roswell Park Comprehensive Cancer Center

Roswell Park chose the Nuclavis app to provide participants with a mobile fundraising solution–their first time using a white-labeled mobile app. Through the app, Roswell Park modernized their fundraising efforts, boosted participant fundraising, and ultimately achieved their goals.

About IceCycle

Winter Cycling Event in Buffalo, NY

$200 participant fundraising minimum

1,088 participants

$530,000+ raised

Roswell Park promoted the My IceCycle branded app through their website, social media accounts, and email marketing, beginning 10 weeks out from the event day. The high adoption rate, generous gift sizes, and increased participant fundraising demonstrate the app’s effectiveness in driving revenue.